Airbnb’s new logo – yay or nay?

I absolutely love Airbnb. It’s the best thing that happened since the internet. Staying in uber cool penthouses that could rival a junior suite in a 5 star hotel? Check. Meeting locals and experiencing the ‘real deal’ instead of tourist traps? Check. Saving a significant amount of cash compared to other accommodation? Check.

On 9th July I received an email with the promising subject “Your exclusive invitation from Airbnb” and a link to a website with just a countdown. I tuned in every day, hoping perhaps some information had been leaked to tease us loyal fans. Nothing. Then finally the day came when the big news were revealed. Imagine my disappointment when I found out that Airbnb’s new identity resembles certain body parts.

If you haven’t had a chance to see it for yourself, here it is, in all its glory:



At Create Airbnb they even let you design your very own “Bélo”.


How do you feel about the new logo? What does it look like to you?